Old Metairie celebrates New Orleans' signature sandwich with new festival

By Ann Benoit for Nola.com | The Times-Picayune

Jared Zeller, New Orleans rising festival impresario and leader of theMid-City Bayou Boogaloo, knows how to throw a party. His latest offering, the Muffuletta Festival, drew an excited and hungry crowd to Old Metairie to eat New Orleans' signature sandwich. 

Zeller and Nor-Joe's owner Mark Subervielle combined to put on one of the most delicious festivals offered in the greater New Orleans area. The Muffuletta Festival was Subervielle's idea and creation and it's no secret as to why. Nor-Joe's has some of the best muffulettas in the city.

Since 1996 when Nor-Joe's was started by Norma Schiffmann Webb and Joseph Giglio, the local treasure has imported authentic Italian and Sicilian food products and produced its own local favorites such as olive salad and stuffed artichokes. When Giglio died in 2013, local developers wanted to close the store and develop the property for another purpose, but Subervielle wanted Nor-Joe's to continue.